A Story to Tell

Abstract

A Story to Tell" was delivered by Master Sigifredo Benavides, a professional with a remarkable track record in the business field, currently the CEO of Avocados del Quindío S.A.S. His talk focused on the importance of leadership and personal empowerment in the development of productive projects.

Benavides took the audience on a journey through his personal and professional experience, starting with the genesis of his company, which focuses on the production of food, cosmetic, and medicinal inputs from avocados. Through his narrative, he emphasized how a simple question about sustainability and the benefits of avocado oil led to the creation of products that are not only innovative but also promote health and well-being.

During his presentation, Benavides highlighted the importance of stepping out of one's comfort zone and projecting oneself into the future, encouraging attendees to believe in their abilities and the viability of their ideas. His message was clear: success is not only measured in economic terms but also in the ability to positively impact the community and environment.

The audience felt inspired by his focus on innovation and sustainability, as well as his commitment to quality and the development of unique products. At the end of the presentation, many expressed feelings of motivation and optimism, resonating with the message that it is always possible to believe in oneself and in future trends. Benavides' talk not only provided an overview of his company but also served as a call to action for all the entrepreneurs present.